Amatheon Agri Aiming for 300% Progress of Outgrower Programme and Including Sizzling Revenue Margins with Chillies

  • Excessive revenue margin crop, chilli, added to the corporate’s portfolio
  • Aiming to quadruple the variety of farmers taking part within the Outgrower Programme
  • Important income progress and constructive impression on operational outcomes anticipated
  • Sustainable, truthful and environmental-friendly enterprise mannequin is a win-win for native communities and Amatheon Agri
  • Concentrate on constructive contribution margins and growing shareholder worth

BERLIN, GERMANY / ACCESSWIRE / January 7, 2021 / Agri Holding N.V. (the “Firm”), the Euronext listed agribusiness and farming group (ISIN NL0010273694, Image MLAAH), proudly pronounces that its Zambian-based Outgrower Programme has considerably elevated the variety of taking part farmers and expanded its crop portfolio within the new farming season. The Firm’s intention is to additional scale its general buying and selling quantity – now together with chillies – which can deliver further contribution margins for the Firm in addition to a constructive impression in native communities.

Outgrower Programme: Offering seeds and know-how to smallholder farmers, and worldwide buying and selling of the harvested merchandise

Throughout the Outgrower Programme in 2019/2020, the Firm supported round one thousand smallholder farmers in Zambia to efficiently plant, domesticate and harvest Quinoa grains in accordance to worldwide meals hygiene requirements. Amatheon ensures offtake by a contract farming settlement, whereby the farmers obtain a set shopping for worth pegged to the US Greenback after which markets the merchandise regionally and internationally. This strategy supplies equal planning safety for the farmer and the Firm.

Following very constructive suggestions from the taking part farmers, Amatheon has elevated the programme’s measurement and scope within the present 2020/2021 planting season. Round 2,000 manufacturing and supply contracts have been signed to date, with a goal of reaching 4,000 by the top of the month. An identical progress sample is projected for the next years.

Natural manufacturing as a progress lever

Consistent with the rising world demand for extremely nutritious and natural meals merchandise, and with higher consciousness of the advantages of natural farming methods, the primary 100 smallholder farmers have been formally licensed as Natural Growers by the internationally recognised certification physique ECOCERT South Africa (SA). Concurrently, the Firm’s processing facility in Zambia acquired natural standing. Wanting forward, the share of natural manufacturing and processing might be strongly elevated, predominantly for the export market. Amatheon is thus responding to the pattern in direction of extra natural demand and, with deal with natural manufacturing, goals to make a social contribution to environmentally pleasant agriculture.

Introducing further excessive revenue margin crop, chilli

The Firm has additionally launched a further crop, chilli, to its buying and selling portfolio for each native and export markets. After detailed evaluation, the Firm believes that chillies deliver higher contribution margins to most farmers and the Firm. It seeks to learn from the worldwide market alternatives for chilli, whereas concurrently including a large alternative for smallholder farmers to additional diversify their incomes by optimizing the cultivation of their land. Amatheon’s state-of-the-art processing, storage and packaging amenities might be used as a nucleus to ensure highest high quality export requirements.

Chillies as much as 100,000 Scoville Warmth Models

The primary planting focus might be on Lengthy Slim Cayenne chillies which take round 15 days for germination and 75 – 80 days to reap. Their spiciness is predicted to be in a spread of 25,000 – 50,000 Scoville Warmth Models (SHU).

The Firm can even plant Chook’s Eye chillies which have a spread of 30,000 – 100,000 SHU. Dried chili powder might be bought regionally and internationally.

A manufacturing of over 10,000 metric tonnes of recent chilli is predicted for the approaching harvest, which might be processed on-site into flakes, powder or crushed for regional and worldwide markets.

A Win-Win Situation

“We consider that supporting folks’s livelihoods in an environmentally-friendly manner ensures a win-win for native farmers and for our buying and selling actions,” says Founder and CEO, Mr Carl Heinrich Bruhn. “A sustainable enterprise improvement and a powerful relationship with the communities inside which we work have been crucial for us since Amatheon’s inception”, says Bruhn.

The Firm’s dedication to long-term sustainable improvement might be learn in its not too long ago launched and fifth Communication on Progress (COP) report, which highlights the Firm’s integration of the United Nations International Compact ideas into all actions alongside the worth chain:

Concentrate on constructive contribution margins and growing shareholder worth

A key precedence of the Administration Board and the brand new Supervisory Board might be on growing constructive contribution margins and growing shareholder worth in 2021. Over the previous few years, vital investments have been made into the event of contemporary infrastructure and manufacturing techniques in Amatheon’s entities in Africa. As a subsequent step, the connection to worldwide markets to extend the corporate’s worth has begun. By guaranteeing worldwide meals and processing certification requirements in any respect ranges, Amatheon is ready to not solely provide native markets with merchandise, but additionally to reply to an growing world demand for wholesome and pure meals.

Consequently, the Firm’s personal shopper model, ZUVA Meals, was not too long ago launched on the German market with promising progress potential.

The Administration Board
Berlin, Germany, 7 January 2021


For additional data please see the Group’s web site:

Laura Schenck
Amatheon Agri Holding N.V.
Friedrichstrasse 95, 10117 Berlin, Germany
Tel: +49 30 53 000 90 121
Fax: +49 30 53 000 90 20
e-mail: [email protected]

About Amatheon Agri Holding N.V.:

Amatheon Agri is a European agri-food firm with headquarters in Berlin and manufacturing websites in Sub-Saharan Africa. Since its basis by Mr. Carl-Heinrich Bruhn in 2011, Amatheon Agri has established sustainable agricultural worth chains from cultivation to product-specific processing and buying and selling processes in Zambia, Uganda and Zimbabwe. With a mix of worldwide distribution community, integrated native know-how in addition to a sustainable imaginative and prescient for the long run, Amatheon Agri has been in a position to set up itself as a strategically aligned world participant within the African agricultural sector.

In 2020, Amatheon Agri additionally launched its new model for 100% pure, truthful and sustainably grown meals from Zambia, Uganda and Zimbabwe: ZUVA Meals.

SOURCE: Amatheon Agri Holding N.V.

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